Field Marketing Specialist

Company:Driven Brands

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

JOB DESCRIPTION:

The Field Marketing Specialist ensures that Maaco shops deliver on our brand promise while serving as the primary marketing interface for Maaco franchisees. This role is equal parts strategist and operating partner: translating national campaigns into local activations, testing new ideas, and ensuring every shop is converting lead volume into repair orders.

Key Responsibilities:

• Shop Performance Optimization – Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders.

• Innovation Engine – Test new tactics and evaluate scalability across the system.

• Brand Consistency – Ensure shops execute against brand standards and promotions to deliver the Maaco customer promise.

• Insights & Reporting – Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks.

• Communication - Hold one-on-one communications with DMAs and franchisees across system to communicate local marketing and media plans.

• Customer Engagement - Leads all FZ to consumer efforts including Call Center, Reputation Management, and Promotions

Qualifications:

• Must be able to work in the United States, on an on-going basis, without sponsorship.

• 5+ years in field, retail, or multi-unit marketing (corporate or franchise experience strongly preferred).

• Proven success executing local marketing plans that delivered measurable growth.

• Business acumen with budget ownership or P&L exposure a plus.

• Strong, collaborative working partner; builds trust with field and cross-functional teams.

• Excellent communicator who can make insights actionable for both leadership and shop-level teams.

• Self-starter that excels in a performance driven environment, detail-oriented.

• Ability to create and deliver presentations to franchisees and senior level management.

• Bachelor’s degree required.

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Position Location:

North Carolina

Compensation Range:

$59,400.00 - $106,100.00

Compensation Frequency:

Annual

Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.